Since at least 2004, Apple has offered a rebate program that has typically offered users a $100 rebate when they purchase a new Mac and an eligible printer directly from Apple. The program was typically offered as a three-month program that was consistently renewed upon expiration, although in recent years the company shifted toward a perpetual program while reserving the right to discontinue it at any time.
It now appears that Apple has discontinued the program entirely, as retail sources have indicated to both MacRumors and 9to5Mac that Apple has ended the program as of today. From a notice to staff members:
Printer Rebates Ending on January 17
Effective Tuesday, January 17, the printer rebate will no longer be offered.
Monday, January 16 will be the last day customers can get a rebate on a qualifying printer when purchased with a Mac. Customers will have 90 days from the date of purchase to submit rebate claims. An additional 30 days will be given to correct invalid claims.
The Apple Retail Store and the Apple Online Store will continue to sell printers, albeit without a rebate offer.
U.S. and CA only: Wednesday, May 16 is the last day the online Apple Rebate Tool will be available to submit rebates. Customers should submit their claims according to the terms of the promotion.
Apple previously offered a number of rebate programs on various products, but with the discontinuation of the printer rebate program, it appears that the company has eliminated rebates entirely. iWork and MobileMe rebates disappeared in April 2011, and the company had previously offered rebates on the products such as Mac OS X and iLife combination purchases, Mac OS and Microsoft Office combination purchases, and others. Apple previous Back to School rebate program has also been replaced with an iTunes Store/Mac App Store gift card.
Apple continues to offer several printers as optional add-ons when configuring a new Mac in the online store, specifically promoting AirPrint-compatible models, but the printers are being offered at regular retail prices with no promotional rebates or other discounts.
Ha, I remember listing a half dozen printers on eBay at one point, all acquired through this promotion. They never did sell for very much Apple's prices were quite inflated, so the $100 rebate was more like $40. Usually not worth the effort of selling it. A nice bonus though if you intended to use it.
Throwing out a random association, I wonder if the cancellation of all these rebate programs is to set the stage for initiation of dividends as Apple's profit redistribution mechanism? ie. giving back to shareholders instead of customers. Although many people are part of both groups of course.
Be assured, the $100 rebate was making Apple money. It would have stopped the program because it stopped making money on it.
Apple today unveiled redesigned iPad Pro models featuring the M4 chip, Ultra Retina XDR OLED displays, a nano-texture display option, and more. The new iPad Pro offers a considerably thinner design and slightly larger 11- and 13-inch display size options. The 11-inch model is 5.3mm thick and weighs less than a pound, while the 13-inch model is just 5.1mm thick and weighs a quarter pound less ...
Apple's "Let Loose" event kicks off today at the unusual time of 7:00 a.m. Pacific Time, and we're expecting to see an iPad-focused event with new iPad Pro and iPad Air models, updated Apple Pencil and Magic Keyboard accessories, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Apple today announced that iOS 17.5 will be released to the public "soon," following over a month of beta testing. While the software update is relatively minor, it does have a few new features and changes, as outlined in the list below. "The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5," said Apple, in its...
Apple at its "Let Loose" event today announced a new Magic Keyboard for the latest iPad Pro models, with a thinner, lighter design. Apple says the Magic Keyboard has been redesigned to be thinner and lighter, while maintaing the same floating design. Two colors are available that match the new iPad Pro. New features include a function row with screen brightness controls, an aluminum...
Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced. Subscribe to the MacRumors YouTube channel for more videos. We've also got a full recap of all of the coverage...
While the iPhone 16 series is still months away from launching, an early rumor about an all-new iPhone 17 model has now surfaced. In a research note with investment firm Haitong this week, analyst Jeff Pu said Apple is planning a so-called "iPhone 17 Slim" model that would replace the Plus model in the lineup. Pu said this model will feature around a 6.6-inch display, a slimmer design, an...
Apple at its "Let Loose" event today announced new M2-powered iPad Air models in 11-inch and 13-inch sizes with a new landscape FaceTime camera, AI features, and better sound quality with the larger model. Apple says the iPad Air has been designed "to make features pioneered on iPad Pro at a more affordable price," with the brand new larger 13-inch model offering 30% more screen real estate ...
Top Rated Comments
Be assured, the $100 rebate was making Apple money. It would have stopped the program because it stopped making money on it.
You're on a Mac forum. No such thing as a Print Screen button (that's a Windows function).
jW